Carpet cleaners who advertise 3 rooms for $98 are offering a “deal”
they cannot perform they will not perform. Remember the old saying. . .
“You get what you pay for”
When a customer pulls into a carwash, she knows the difference between a $99 Detail and a $7 carwash- but the carpet cleaning industry seems to have the consumer bamboozled.
Right, you are going to clean my carpets for $99. . . can you throw in some swampland? The foot is in the door and the up-sales begin- Here-a-stain, there-a-stain, everywhere-a-stain-stain!
I love to watch the little ol’ lady across the street work her magic, she is the $99 Coupon special queen. We’ve been in the neighborhood seven years with our True Dry Carpet Cleaning Van just across the street.
But she is convinced a carpet cleaning job can be done for $99. It is a matter of principle for her. The guy next to her won’t use anyone else but us?
Wet carpets, pet stains that wick back up and dirty walkways that return is normal to Martha. She has used every Quicky Wet Guy in town.
So What isThe True Cost Of Carpet Cleaning – and what should customers expect for their money?
First: What should you expect?
I am a Dry Carpet Cleaner. Hence the name ‘True Dry Carpet Cleaning’. I am Not a fan of Wet carpet cleaning systems, but this not the focus of this post.
What is the True cost of an honest carpet cleaning and what kind of standard should a customer expect? We shall focus on these questions.
My wife is sneaky and posed as an interested potential customer when Martha wasn’t looking. This college educated, multi-certified beer belly professional told my wife,
Pet urine stains come back in 2 days and there are no guarantees
“No guarantees” and at $20 per pet stain. . . Martha payed more than $99 and the pet stains came back.
Carpet Truth #1a If a pet stain (any stain) appears to be gone and then comes back- IT IS NOT A STAIN. IT IS A SPOT.
- Stains are stains and they do not come out. They never look like they are gone and then return.
- Spots are Not stains and can be removed. Spots can look like they are gone and then return later.
Why can a spot look like it is gone and then return? Because the spot is forced down into the carpet backing and padding by a careless technician and then it “wicks” back up to the service.
Another challenge is your cleaner is not making enough money to work that pet spot out of your carpet- it takes time and time is money. Most just hit it with a hose and call it good.
We get what we pay for and the Technician gets paid for volume (4 to 7 jobs a day). True Dry Carpet Cleaning and other conscientious cleaners do only 2 – 3 per day max.
True Dry does 1 – 2 jobs per day per technician.
Carpet Truth #1b Residue of spots cleaners and water cause spots to form in the same spot
Even “Empowered Water”, (what ever that is?) is a residue. Even Dry cleaners leave a residue- we are not ghost. But bad residue will be sticky or wet and will clean the dirt off our shoes and feet.
This residue is more than just the old spot or dirty walkway returning, it is a magnet that attracts dirt to it. Like Fly paper attract flies.
Summary: If a stain/spot or dirty walkway is gone today, it should stay gone tomorrow. It should not come back.
Carpet Truth #2 The two biggest customer complaints, world wide, is
- Wet Carpets
- Spots and Dirty Walkways returning
Customers have programmed to believe that wet carpets is just the way it is. Bring out the fans and open the windows! This works somewhat in sunny California, but not in North Idaho.
So Home Owners live with dirty carpets until Spring or even better Summer- when it’s warm. Guess what. Our system leaves our customers carpets dry and ready to use immediately.
- No Wet Carpets
- No Spots or Dirty Walkways returning
- No more Fans and Open Windows
- Furniture can be moved back in immediately
Ok, that was a shameless plug, but my point should be clear. Even a conscientious wet cleaner can decrease the dry time down to two hours!
The longer carpets take to dry, the more water and residue is in the carpet and the greater chance of Spots and dirty walkways returning.
YOU DO NOT HAVE TO PUT UP WITH WET CARPETS OR PAY MORE FOR A DRYER RESULT.
“Raise your standards and the industry will raise theirs”
Second: How Much Should It Cost?
Angie’s List says,
Angie’s List members report paying $25 to $75 per room for carpet cleaning, with the cost varying depending on where they live.
Average rates run between $0.30 and $0.50 per square foot, and should include all labor, products and a guarantee about the standard of clean
Now if you cannot trust Angie, who can you trust? I will tell you $0.35 – $0.50 a sq. ft. . . However, this is the part you may have missed.
- Well kept and finer home carpets should cost less per square foot.
- Dirty carpets and deep shaggs should cost a bit more.
You should not be charged dependent on your economic status or the location of your home. We at True Dry hover at around $0.35 – $0.40 for well kept homes and about $0.45 – $0.50 for rentals and the like.
Now this might offend some, but it takes more material, labor and time to clean a four wheel truck than is does Granny’s Ford Escort.
Yes we have a soft spot for moms with kids’ but we try to keep things fair.
I can’t believe you just read all that :) See you on the next Blog Post.
Will Berrier is a 2nd generation Dry Carpet Cleaner & Owner living in Post Falls Id. 208 640-0557